Case Study
Fancy Something Different

Mehmet Hasan, owner of Leatherhead Grill, a bustling fast food take-away situated in the heart of Leatherhead, Surrey, recently trialled the Fancy Something Different menu from Moy Park Foodservice. With more and more people choosing to reduce the amount of red meat they consume, for a variety of reasons from healthy living to environmental factors, the trend for a more red meat-free diet has truly struck a chord with consumers. With this seemingly set to remain a popular lifestyle choice in the future, Moy Park Foodservice has launched the Fancy Something Different menu featuring its range of quality chicken and succulent vegetarian burgers perfect for meat eaters and vegetarians alike; helping retailers to optimise the fantastic profit opportunity presented by this growing trend.

Throughout his time at Leatherhead Grill, Mehmet has always been devoted to serving high quality produce to his loyal customer base, "We like to keep things fresh. I have found that if you try to cut corners you will never win! Service and quality isn't expensive it's priceless." With this quality benchmark, the Fancy Something Different range, offering high quality burger options which can all be deep fried in just over 3 minutes, fitted seamlessly into Leatherhead Grill's current food offering and proved to be a success with customers, "It was popular as people like having something different to choose from. It was really good to have a variety of options for vegetarians as well. Overall the Falafel Burger sold best during the trial and we also received great feedback on the Hot'n'Spicy Chickwich Burger."

"I really like the concept of the Fancy Something Different menu as it is always good to have something new to offer my customers. The menu worked well because it gave my customers more choice and, supported by the eye-catching POS, created great interest. We will be keeping the Fancy Something Different menu on here at Leatherhead Grill."

Mehmet's top tips to other shops wanting to sell non-beef burgers as an addition to their usual kebab/fish and chip menu are:
Offer a variety of products that are both interesting and appealing to ensure that your customers feel that they are being offered plenty of choice Make sure you select easy to prepare products such as those from Moy Park Foodservice, ensuring you still offer a speedy service Promote your new menu options to your customers and grab their attention using eye catching POS