Case Studies
Brilliant Burgers at the Bermudan Fish Bar
Richard Kindleysides has run the Bermudan Fish Bar in Camber Sands for two years, with the busy seaside fish & chip shop attracting both tourists and locals alike. Like most seaside businesses, the Bermudan has suffered from the lack of a great summer, as well as the knock-on effects of the recession, which has led to some tourists even bringing packed-lunches on days out! In an attempt to combat these challenges, Richard recently carried out a trial from Moy Park Foodservice, adding burgers to his existing fish menu to see if he could increase sales.
"Since advertising and selling the Moy Park Chickwich Steak Burgers, and using the point of sale provided to us, we’ve sold an extra 20-30 chicken burgers a week. They've been really popular with teenagers and young families, who have said how nice they are - they like the fact that they are not fatty and that they are made using proper chicken breast meat," Richard commented.
Following the success of the trial, the Bermudan will continue to serve the Chickwich Steak Burgers to its customers. Richard continues: "I liked the Moy Park product because you can just get them out of the freezer and cook them when you need - easy to prepare and easy to use. I would recommend any other shops wanting to try burgers to ensure the members of staff inform customers about the new additions to the menu, and use clear and easy-to-understand POS such as that available from Moy Park Foodservice, to promote the fact they’re selling more than just fish & chips."
As well as the Chickwich Steak Burger, Moy Park Foodservice has a range of delicious burger options; from Vegetable Burgers to Falafel Burgers and the popular Spicy Bean Burgers, all of which are sure to add interest and variety to any menu.
Fast food outlets can go one step further and offer the new Stack Attack menu from Moy Park Foodservice - capitalising on the growing trend for 'Stacker Burgers', as seen throughout high-street chains. The Stack Attack menu offers a great opportunity to independent fast food retailers to increase spend per head, with the customer choosing a burger and then customising it with a choice of delicious 'Stacker' options, from Battered Natural Onion Rings to Tempura Mixed Vegetables. The customer can then select one, two or even three 'Stackers', to make the Ultimate Burger! See links to the right to download your fantastic free POS and menu.
