Case Study
BBQ Bonanza!

Chris Strike, owner of The Maltings, has been running the welcoming Warrington pub for over 4 years. Catering to a very diverse customer base, Chris remarks, "Our customers are really varied and we tend to attract a big age range – my oldest regular is 98 years old!" Although there is stiff competition in the local area from managed pub chains, Chris ensures that he stays ahead of the game with competitive pricing, good food and fun evening events, "We like to run weekly curry nights and quizzes, and we're even starting a student night very soon!" With the popularity of evening events in mind, Chris and his team recently decided to trial the BBQ Bonanza menu from Moy Park Foodservice, to find out how they could take advantage of this great profit-making opportunity over the summer months.

Although the team at The Maltings were already BBQ devotees (even experimenting with roasting chestnuts in the winter!) they felt that they needed something a little different to keep their BBQs as popular as ever this summer season. Featuring a selection of delicious products from Moy Park Foodservice, ranging from succulent Roasted Chicken Drumsticks to irresistible Gourmet Veg Burgers, the BBQ Bonanza menu gives pubs the opportunity to easily introduce an exciting and varied BBQ menu, with wider appeal than the usual beef burgers.

Promoted through eye-catching POS, including posters and local business flyers, The Maltings successfully trialled the BBQ Bonanza menu with exceptional results. Chris notes, "The BBQ Bonanza menu has proved extremely popular with our customers, they loved the products, especially the Falafel Burger, which we had rave reviews on. We completely sold out! During the trial period we also saw our drinks sales increase by nearly 300%, as people were staying longer at the pub enjoying the relaxed atmosphere."

Chris concludes, "The BBQ Bonanza concept is a very, very good idea and we will definitely continue to run the menu as it's a great way to make extra profit. I would recommend it to anyone!"

Chris's top tips to other pubs looking to make more profit from BBQs are:

Advertise the BBQs clearly by giving out flyers beforehand and displaying the menus and posters in the pub - the BBQ Bonanza POS from Moy Park Foodservice is ideal! Run something alongside the BBQ for kids, so that parents can relax and enjoy the atmosphere whilst the children are occupied - here at The Maltings we have a bouncy castle which works well. Display your summer drinks clearly on the back bar, as this encourages sales of more profitable drinks. Use easy to prepare, no fuss products that taste great. The Moy Park Foodservice vegetable burgers are perfect, straight from the freezer to the BBQ with delicious fresh tasting results!